Posted by: shoji | August 30, 2007

Ads for kids– get them to eat their spinach

How effective was Popeye at getting kids to eat their spinach? Sponge Bob and Dora are probably more effective at getting kids to eat produce– even NASCAR is in on the action. Some condemn the moves, since we all should want to eat our veges… but is the means or the ends more important?Remember: The McDonald’s brand makes it taste better.

clipped from
The cartoon characters who normally inhabit your grocer’s cereal aisle are on the move.

Dora the Explorer, SpongeBob SquarePants and the Disney and Sesame Street gangs are among the many children’s favorites who in recent years have taken up residence in the produce section.

Which is why you now can tempt your tots with Dora edamame, SpongeBob broccoli and Winnie the Pooh apples.

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