Posted by: shoji | September 13, 2007

‘Better to send the food than money’

I learned of this distribution model on Marketplace (9/12/2007; Podcast available): it’s like PeaPod overseas.

Marketplace: ‘Better to send the food than money’
Zodwa Hwende moved from Zimbabwe to California eight years ago. As soon as she landed, Hwende began sending money to her family in Africa. But back home inflation is out of control. A loaf of bread that used to cost her family a few Zimbabwean dollars, now can cost more than $100,000. If Hwende wires cash, the money can become worthless overnight.

Zodwa Hwende: “With the situation back home . . . like sending money . . . people complain the money’s not enough. And I think I was talking to one of my friends and they told me that you can buy groceries online.”

That’s how Hwende discovered The website allows Zimbabweans in America to order groceries online and send them to their families back home.


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