Posted by: shoji | October 18, 2007

Disney characters to go the way of Popeye for produce

I posted earlier on the use of advertising to get kids to eat healthier. Your favorite Disney characters will now be appearing in even more grocery store aisles.

Disney characters to go the way of Popeye for produce – Oct. 12, 2007
A unit of The Walt Disney Co. plans to begin selling a new line of fruits and vegetables this fall with a bit of sales help from Mickey, Minnie, Donald and Goofy.

Disney Consumer Products said Friday it would use the popularity of its theme park characters to appeal to children and launch a line of products called Disney Garden, to be sold in the produce aisle of stores nationwide including Kroger, Winn Dixie, Albertsons, and Price Shopper.

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